Social Media Strategy and Implementation
Earthsite is training Dominican University of California's staff on effective ways to use social technologies such as Facebook, Twitter and YouTube. The objectives for the project are to use these tools to improve the universities' efforts in recruiting, campus community, and the ability to share its thought leadership.

Project Highlights

• Formation of an internal social media committee
• One-on-one training with various branches of the university
• Setup of social web properties and integrations with main website
• Documentaion
• Metrics and analysis

Project Profile:
The San Francisco Green Business Program came to Earthsite looking for a next-generation web platform to support their growing community of green businesses in one of the world’s leading eco-conscious cities.  

Services Provided:

• Strategic Technology Platform selection
• Site Architecture & User Experience consulting
• Content Integration & Graphic Design

Technical Features:

• State of the art Business Directory with full range of community networking features including video, maps, business spotlights, advanced search, and easy administrator control panel.
• Online re-certification Form
• Support knowledgebase for member self-service, FAQ’s, Guides and Tools etc.

The mission of the San Francisco Green Business program is to help San Francisco businesses adopt environmental practices that are sustainable as well as profitable. They achieve their mission by setting stringent criteria, providing technical assistance, and publicly recognizing and promoting Green Businesses with a seal that enables customers to shop in keeping with their values.

The Program is made of up of three City agencies: SF Environment, San Francisco Department of Public Health, and San Francisco Public Utilities Commission.  The San Francisco Green Business Program is also a member of the Bay Area Green Business Program.

Status: 7 year web partner; ongoing strategy, development and web maintenance.

Earthsite has been working with the Green Festival since it began in 2002.  Each year, the Green Festival expands in scope, attracting 150,000+ attendees per year to the five-city event where they explore the challenges and successes of building the green economy.  The Green Festival’s online presence is vital to promoting the event, recruiting volunteers, registering vendors and managing logistics.

Green Festival administrative time has been greatly reduced with online registration for exhibitors, speakers, and attendees.  In the summer of 2008, Earthsite re-launched the Green Festival website allowing the client to continue to scale up as the Green Festival adds more festivals each year.

Earthsite provides a wide range of Web services for the Green Festival, serving as an ongoing partner in producing the world’s largest sustainability event.

Read more...

Green Festival TV and Radio came out of Earthsite's vision to bring the festival to more people year round and to promote the festival to a wider audience.

Earthsite's team has produced hundreds of full-length videos and audio recordings of renowned speakers and exclusive interviews with Green Festival partners and speakers.  Green Festival TV and Radio officially launched in January 2009 with a kick off social media campaign and a launch party in March 2009.

The Sustainability Hub
www.sustainabilityhub.net
Launched Earth Day 2009

• 2009 Indicators, in an online interactive format
• Solution Guides for each of the Indicators
• Local Resource Directory of businesses, nonprofits, city programs, and more for each Solution Guide Article
• Powerful, customized Local Google-based search engine Bay Area’s only dedicated Green Job Board
• Local Sustainable Event  Calendar
• Interactive interface, allowing users to submit and share solutions, resources, events and jobs.

Smart Computing Project of Google and Intel

Status:Re-launched for Earth Day 2008, ongoing development and strategy.

The Climate Savers Computing Initiative is a nonprofit group of eco-conscious consumers, businesses and conservation organizations dedicated to reducing the energy consumption of computers

Currently, Earthsite is developing a new section of the website that will allow Fortune 500 companies to calculate their carbon footprint from computer usage.

People 4 Earth is an international non-profit organization with it's headquarters in the Netherlands and offices in Washington DC with plans to expand into Asia in 2010.

People 4 Earth came to Earthsite with the need for clarity in their online marketing goals.  Through a strategy and discovery phase Earthsite determined a short term plan that would aide them in their business development.  The result was the launch of a new website with more concise marketing copy in three languages English, Dutch and Chinese.  One of People 4 Earth's main goals was to continue to build a community around their organization.  In order to achieve this goal we set up a social media stratgey including a Ning Community, Facebook page and Twitter account.

People 4 Earth’s mission is to create a more sustainable world through oneness, truth, simplicity and transparency.   Money raised will be distributed to various sustainable action projects in the fields of: education, health, animal welfare and earth preservation.

Ranch 7 Creative has been working in collaboratoin with Earthsite for several years with the Green Festival client.  Ranch 7 came to Earthsite with the need for an updated content management system for their portfolio.  For this project we were able to combine our talents to create a new website for Ranch 7 that displays their creative side and our technological side.

The result: a new website that reflects Ranch 7 Creative's new positioning.   They are now able to keep their content up to date and move beyond having a static site.

Earthsite and Ranch 7 Creative are available to work on projects together.  Let us know if you are interested in working with our two companies on a collaborative project.

In January 2009, Earthsite launched a microsite for Climate Savers Computing Initiative.  Power Down for the Planet is a competition to encourage universities to reduce their own IT power consumption, and get their students, faculty and staff involved in the fight against computing energy waste. In addition to the website, Earthsite also designed the logo and print materials for the campaign.

Project: Logo design, redesign of e-commerce site

Status: Website relaunched in January 2009

Healthy Child provides a resource to help parents create a home environment where babies and children can thrive and reach their full potential. They advocate holistic, natural medicine and reducing environmental toxins as much as possible. Haelthy Child's founders realize that in our current world it is impossible to completely eliminate all toxins to which our children are exposed. However, we can take steps to reduce or eliminate the most detrimental exposures and keep our kids and our planet as safe and healthy as possible.

The new site displays a Product Guide featuring non-toxic items including organic mattresses and bedding and a Parenting Guide offering advice on topics such as food and nutrition and vaccinations.

The Greener Battery

Earthsite's team consulted on environmental and green claims for the Fuji Novel batteriers marketing materials.

Results: New packaging design with trusted marketing messaging

Production of two promotional video pieces.

In the Fall of 1999, brother and sister Ahmed and Reem had a vision-to revive the serenity, creativity, and comfort that is inspired by the simple art of tea. The two siblings have combined their belief in the transcendental properties of tea with their individual passions for photography, art, and culture. The result of this blend was Numi Organic Tea.

Numi Organic Tea came to Earthsite with a vision for creating a set of promotional video pieces to help them promote their product.  In the summer of 2008, Earthsite's media team created a short promotional video for Numi.  This piece tells the story of Co-founders Ahmed and Reem Rahim and their commitment to the environment and people. 

Check out the video!

Status: Ongoing online marketing and technology strategy.

Sustainable Fairfax is one of the first groups in Marin County, CA to pioneer sustainability, with a legacy of educating the town council, supporting the community, providing services to the town, and conducting educational events since 1999.

Earthsite has been working with Sustainable Fairfax for the last three years focusing on the organizations online marketing strategy including: the launch of a new website, logo redesign, and newsletter strategy. The new site, along with a new bi-weekly newsletter, has helped the organization effectively communicate with the public and expand community involvement through increased memberships, volunteers and community education attendees.

Community Energy Services Corporation works with local cities, utilities and community-based organizations to find ways to provide more low-cost, comprehensive energy services to residential and commercial customers.

The Community Energy Services Corporation (CESC) is dedicated to building sustainable communities in the greater Bay Area through innovative and hands-on energy and building improvement programs.  A 501(c)(3) non-profit organization and licensed general contractor, we work in partnership with cities, counties, and utilities to provide these services in underserved and vulnerable communities.

A sustainable replacement for plastic bubble and foam wraps.

Natural Investments is a national portfolio management firm, with offices in Paonia, Colorado, Kailua-Kona, Hawaii, Port Townsend, Washington and in Windsor and San Luis Obispo, California. AAn innovative, client-focused company, with a high level of personal attention and individualized service. Natural Investments combines progressive passion with fiscal prudence, and through affiliations with Charles Schwab & Co, Black Diamond Performance Reporting, and the Social Investment Forum, provide clients with strong research and solid administration.

If you're looking for ways to make money while helping to fund solutions to the social and environmental challenges of our time, check out www.naturalinvesting.com.

Global Citizen Center relaunched their website promoting a large mixed-use LEED-certified building that will include green retail, office space for nonprofits and socially responsible companies.

The Global Citizen Center is a 501(c)(3) nonprofit organization whose mission is to educate the public about our need to engage in new economic practices — as consumers, businesses, and communities — that are environmentally sustainable and socially just. These principles are embodied in the Green Economy.

Integral Partnerships relaunched their site with a new design, blog, and more information on their services.

Founders Dixon de Leña and Paul H. Ray created Integral Partnerships in 1999 from their unequivocal commitment to help to integrate Business, Planet and Society. Integral Partnerships' mission is to assist business, political organizations, and civil society in the most urgent need of our time -- to generate significant velocity towards building a wiser, ultimately sustainable, and resilient future for our Planet through visionary action.

Roots of Change relaunched their website with a new, more engaging design, and more features to keep visitors involved.

In 1999, a group of California-based foundations came together to explore the challenges facing the current industrialized food system and to discover a means to maximize the impact of their investments in pursuit of a healthier system. In 2000, they commissioned and released Roots of Change: Agriculture, Ecology, and Health in California, a report that consolidated information from policy makers, farmers, scientists, and activists, as well as data from numerous state agencies. The report made the case that multiple environmental, social, and economic problems in California can be addressed simultaneously by a comprehensive transition to a sustainable food system.