Laboratory
Earthsite’s lab project OpenBrands.org is a social brand monitoring tool, allowing consumers to have a say in the future of brands. Powered by Twitter, OpenBrands shows real-time conversations, approval ratings, and top influencers for major consumer brands.
OpenBrands has partnered with Twitalyzer.com to measure Brand Metrics and Top Influencers. Brand Metrics show measurements of a brand’s reputation on Twitter. The Top Influencer leaderboard shows the most influential Twitter users discussing each brand.
Founder, Joey Shepp says, "We are inspiring brands and community to join in an open conversation. Through brand tagging, people Tweet about brands in a way that it can be measured. We track positive/negative brand sentiment and make it public, showing that every Tweet is counted, and every Tweet counts. Our social mission is promote transparency in marketing, leading to an open engagement between community and brands."
We invite you to Become an Open Brand today!
Business and individuals are leveraging the power of the Internet to grow the green economy. Principles of interconnectedness, accessibility, transparency, and democracy are powerfully demonstrated in the emerging Web 2.0 landscape. Founder of Earthsite, Joey Shepp is available to present to your organization on the emerging Green Web. This presentation will provide case studies in Social Media, Online Activism, Green IT, Open Source Software, and Mobile Applications.
Testimonials
"Working with Earthsite was a great experience on many levels. They took the time to listen to our needs, help us strategize about our options, and check-in during the entire process to ensure we were staying on target and meeting deadlines. Their dedication and expertise delivered an impressive new website for the San Francisco Green Business Program of which we are very proud."
Lawrence Grodeska
Internet Communications Coordinator
SF Environment
City and County of San Francisco
